How AEM Magento Integration Benefits Your eCommerce Operations

 

Top Benefits of AEM Integration with Magento

Some of the leading brands that opted for Adobe AEM integration include Lenovo, TiVo, and more. Here are the most significant benefits of AEM Magento integration that made these brands choose this platform:

Real-time Product Updates

eCommerce website involves regular changes regarding new product addition. This is challenging for the store admin to perform if product volume is high. But with AEM integration the process becomes seamless for adding products. If your product catalog has been imported to Magento, you could enlist the product in any section of the site. With AEM, the updated product data will appear immediately on all the eCommerce sales channels, including the website and marketplaces.

Easy-to-launch marketing campaigns

Imagine you have one product receiving good reviews from the customers and you want to launch a campaign for this product in the upcoming sales season. With AEM, you need not call the Magento development company to create a PWA. Instead, the marketers can create experience pages and product teasers in a drag-and-drop interface without any coding knowledge. You can even send push notification to users when any new product is launched, or discount coupons are released. It is a perfect mode of performing direct communication. Magento database help pick the product, while AEM help organize them on the display board.

Improved Asset Management

Small businesses can store and manage web content in Google Drive or use file-sharing tools. The built-in AEM DAM system helps large enterprises manage thousands and millions of assets, hassle-freely. It means, the creative and marketing teams working on your Magento website project can easily search, drag, and drop, save, and publish the content and assets to different teams, safely. Meanwhile, you as a manager need not worry about the storage space and DAM memory.

Built-in Analytics

AEM offers integrated Adobe tools such as Analytics, Audience Manager, Campaign, and Target. Developers of top eCommerce website development companies can easily add them and configure the information you need to collect from your target audience to plan your marketing campaigns. 

Fast Frontend with a Powerful Backend

Adobe Experience Manager is one of the most powerful CMS becoming a preferred choice for merchants operating in competitive services. It is a game-changer for merchants following traditional ways to manage their front-end activities.

Seeing the trends Magento eCommerce development companies recommend Adobe AEM to manage product listing and descriptions. Store admin can publish content including product descriptions via server-less systems.

Personalized Shopping Experiences

Most eCommerce businesses are integrating personalized shopping experiences for higher engagement. Shoppers prefer buying from Magento stores offering personalized shopping. Personalized shopping has become a crucial phase of business and is valuable for online selling brands. You might also consider CRM integration to boost shopping experiences for customers.

Adobe AEM allows merchants to customize content for the individual shopper as per the browning history and interest shown in the profile. This results in higher business engagement, sales, and ROI. Shoppers can access content as per their needs and preferences. 

Summing it up

eCommerce websites need to be fast and accurate to generate a desired business outcome. This has become possible for eCommerce brands with the seamless AEM Magento integration. Both these industry-leading technologies will improve your customer and business digital experiences. And with a professional team of Magento experts, OrangeMantra can aid you in the development of this advanced hybrid solution and ensure its capabilities are used in an optimized manner. You can aslo hireAEM developers from us.

Visit: https://www.orangemantra.com/blog/benefits-of-aem-magento-integration/