6 Reasons Why Magento eCommerce Platform Is Profitable for You

It is not wrong to say the fact that eCommerce business will stay here for a long-lasting time. An online retail business may last forever because of the increasing penetration of technologies. A majority of shoppers prefer to buy products of different kinds online as per their convenience and location. Advanced technology and increasing smartphone reach have made it all the more possible to shop extensively online. 

In addition to the customer's comfort of buying a wide range of products, eCommerce businesses are also thriving at an exponential rate. A large number of online retailers rely on the Magento eCommerce platform to run a feature-rich and result-oriented website. Undoubtedly, Magento is a powerful CMS in the digital space that can help you create small, medium to large-scale online retail stores with ease.

Here, we will not just talk about the growing success of eCommerce, ideally helped by a custom Magento development company in India. We would also like to talk about changing business trends in 2023 to stay ahead of the competition. 

In this blog, we are focussing on the top eCommerce trends that can enhance your online retail business reach, sales, and profitability. 

6 Trends Reshaping the Entire eCommerce Industry 

1. Increasing Adaptability of Social Commerce 

Have you ever come across some eCommerce products visible on Facebook, Instagram, or any other social platform? If yes, then you have already become part of one of the promising eCommerce trends. A visually appealing picture or video of a product along with easy to swipe Show Now button can bring an exponential increase in sales patterns. In a way, products visible on a social platform are a clear and engaging view of your eCommerce portfolio to catch the attention of customers. 

Social Commerce is one of the result-oriented virtues of advanced technology that grows the visibility of an eCommerce brand. You can simply follow this trend as part of your Magento store development with the help of an expert development partner. Integrate the product selling feature and functionality on the selected social platforms to boost sales patterns. 

2. Integration of Different Payment Gateways 

Contactless payment has become a new norm in the business and product-buying ecosystem. Hardly people deal in cash or cheque transfer during the process of the buying process. Creating a cashless Magento eCommerce store is another growing trend that provides payment convenience and flexibility to customers. It provides instant gratification to customers while allowing them to pay via debit/credit cards, PayPal, UPI, PayTM, PhonePay, Apple Pay, and any other means. 

3. Easy to Shop Content on eCommerce Sites 

As part of the social commerce trend extension, creating and adding relevant eCommerce content directly impacts sales patterns. In reality, customers resonate with information that is easy to understand, transparent, complete, and true. Concerning the same, you must add shoppable content to your online retail store with the help of a Magento eCommerce development company in India. Not just factual information, but also decide to integrate product videos, unboxing, and crystal clear pictures to better communicate with customers. As a result of this, most customers feel interested to stay on your eCommerce platform and shop more. 

4. Personalized Shopping Experience 

In recent years, we have witnessed the trend of businesses offering personalized shopping experiences to customers. And, that too is based on each individual's taste, preferences, and previous buying patterns. You can adopt this trend also and capture the attention of more people. 

Personalization is the key to increasing customer base, loyalty factor, and overall retention rate. You shall deliver a unique shopping experience to customers by sending customized emails, product offers, discounts, and deals. Doing this will help you increase customer interaction with your eCommerce site and further result in boosted sales. 

5. Successful Integration of Augmented Reality 

Have you ever bought products or even selected items from IKEA, an online furniture platform? If yes, then you must have come across the interesting feature of Augmented Reality (AR) that helps you set the selected piece of furniture in the digital world of your place and shop instantly. Even your business can rely on the successful implementation of AR to provide a real-world shopping environment to customers. It will help attract more people and rely more on your brand owing to its technical and feature-wise supremacy. 

6. Providing Help to Customers with Chatbots 

Enable Chatbot in your Magento eCommerce store to start providing enhanced customer service to gain trust factor. You might already know the fact that Artificial Intelligence powered chatbots can mimic human interactions and help solve queries people in real-time. This feature can further assist users to get suitable product suggestions, discounts, and deals to shop more. In a way, successful integration of Chatbot in your online retail store can meet customer requirements and further help in bringing more sales. 

Concluding Thoughts 

The eCommerce world is further extending beyond limits with the assistance of real-time development experts. You can explore innumerable opportunities to stay ahead of the competition. Just like following the top-notch eCommerce trends and adopting the changes to boost visibility. Get the required changes in your platform with the assistance of the top eCommerce website development company in Gurgaon and grow successfully. 

Reach out to OrangeMantra, a digital transformation and acceleration company that offers development, designing, and Magento migration services at a low cost.